Researchers have found that subtle reminders of platonic love rather than sexual love may help foster healthy food choices.
Symbols of platonic love evoke feelings of commitment and caring that are long-term, whereas sexual love tends to evoke feelings of passion and romance that have a relatively short life span, said David Raska, a Northern Kentucky marketing professor who was lead author of the study.
And those feelings can affect food choices. Subtle signals of commitment may lead consumers to unwittingly choose healthier snack foods, according to the researchers at Northern Kentucky University in Highland Heights, who tested their hypothesis on college students.
Between 45 and 97 students completed three experiments. In the first, they were randomly assigned to view one of three snack menus on a computer screen. Each menu had one of three possible backgrounds: hearts, kisses or a blank white screen.